Jesurum baby was a dream, it was Paola Cimolai’s dream since she was a little girl and now Paola, Jesurum’s CEO, has made that dream a reality.

Her mother owned and operated a children clothing company and Paola grew up surrounded by fabric and buttons.

Paola became a mother herself and when it was time to celebrate little Olimpia’s Christening, Paola could not find a suitable gown for her girl. It was then that the idea of creating children clothing that recall a glorious past gone came to mind.

Jesurum Baby was born in 2022, a collection that stays true to Jesurum’s core values, the exclusive house linen brand  started in 1870; 100% Made in Italy craftmanship, the highest quality, and an impeccable attention to details is what sets is apart.