In 1870 Michelangelo Jesurum first opened a lace-making workshop in the ancient Church of Sant’Apollonia in Venice. Thanks to its success in reviving this great heritage of art and skill, Jesurum rapidly achieved International recognition and its collections won a market at the very highest levels.
Michelangelo Jesurum created the first polychrome lace, a true innovation of its time, made with threads of various colours, which was so successful it won the gold medal at the Universal Exhibition in Paris.
Other workshops were later opened and the need to train qualified personnel developed resulting in the creation of specialised schools in Burano, Pellestrina and Chioggia, which provided work for almost 3.000 lace workers, the wives and daughters of fishermen who worked from home.
Jesurum quickly gained international recognition with its collections placed at the top end of the market and in 1929 also won the highly regarded Gran Premio at the International Exhibition in Barcelona. Its lace and embroidery enhanced the trousseaux of the ladies of the European aristocracy and the Venetian company became the official supplier for the Italian royal family.
Gracing the pages of the most famous international magazines, Jesurum’s clothing and beach-wear line has been perfectly fusing the art of embroidery with La Dolce Vita since the ‘60s.
Through the collaborative work of architects and interior designers, Jesurum expands its classic collections by adding new motifs and contemporary materials to its Bespoke products. The high quality of their articles along with the Made in Italy know-how blends tradition with new technologies adopted by the brand.
The line grows with additional articles like cashmere accent blankets, men’s pajamas, lingerie for her, slippers, and other collections like the Moretto porcelain tableware.
The new Baby J collection offers bed linens, robes, pajamas, and slippers for children.
At the helm of the historical manufacturing company are Paola Cimolai, president and CEO, descendant of the Pordenone steel dynasty, her sister, Carla who oversees production and Filippo Olivetti, CEO of the Bassani Group (the Italian leading company in the tourism sector).